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Atsby Vermouth is the inspiration of self-described boozehound and cultural history geek, Adam Ford, who had the vision of bringing the romance of vermouth back to America. Vermouth, he believed, had the potential to be the perfect drink. Vermouth production has historically been based on the assumption that all the alchemy was in the secret mix of botanicals, hence the use of bland ingredients, such as neutral wine, flavorless spirits, and simple sweeteners. Atsby sought to create a new American vermouth using artisanal ingredients and a respect for terroir. Working closely with a certified sommelier, Adam applied 21st century knowledge of wine, spirits, herbs, and food to upgrade an old faithful mixer into a modern vibrant beverage in itself.